Centro Awarded with the W.K. Kellogg Foundation Grant

We’re excited to share that we received a grant from the W.K. Kellogg Foundation to invest in our technological infrastructure and scale our capacity to empower underserved entrepreneurs and families to have equal access to economic opportunity. We are grateful to Kellogg Foundation for supporting our mission and investing in us with a two-year $300,000 grant.

The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal innovator and entrepreneur Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life.

Thanks to this grant, Centro will be able to develop our Learning Management System to scale our programs and services, offering access to underserved entrepreneurs regardless of their location. We will also be able to integrate impact surveys onto the Centro Business Planning App to measure an entrepreneur’s progress in real time and gauge how many entrepreneurs are positively impacted by the app. Finally, we will connect underserved entrepreneurs with more local resources by integrating more microlenders, Community Development Financial Institutions (CDFIs) and business service organizations onto the app.